Search Engine Optimization
SEO is absolutely essential for achieving greater visibility on search engines like Google, Bing etc. Without optimisation, your website is in effect invisible to search engines and their users who tend to only visit the top-ranking websites, with many ignoring the results on the following pages. Which links do you click when doing an online search?
Keyword Research – researching which phrases are used by your potential market and which ones will work best for you.
Website Structure and Meta Data – making sure the website is coded appropriately to optimise visual appearance of key phrases and attractiveness to search engines, including key phrases in page titles and descriptions.
Mod re-write – turning your website address into search engine friendly page names.
Site Maps – both static and XML site maps will help increase your search engine rankings.
Link Building – publicising your website and generating good initial links.
Online PR – increasing the popularity of your website by writing and submitting press releases.
We can help you set and execute an effective online marketing strategy to make sure that your business stands out from the online crowd.